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ASA Adjudication On L’Oreal (UK) Ltd

July 29, 2011

Source: Advertising Standards Authority

Jo Swinson MP challenged whether the ad was misleading because she believed the flawless skin in the image was the result of digital manipulation, not the product.

Her challenge was upheld

The ad breached CAP Code (Edition 12) 3.1 (Misleading advertising) and 3.11 (Exaggeration).

Related: Britain bans airbrushed Julia Roberts make-up ad (CNN 28/07/11)

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